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Why B2B Brand Reputation is Won or Lost on the Trade Show Floor, Not Just Online
Guest post by Peter Johnson. A CEO walks a trade show floor, stops at a competitor’s booth for eleven seconds, and forms an opinion that no amount of digital reputation management will undo before the...
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Why “Category Fame” Beats Household Fame in B2B Marketing
What truly drives trust in B2B marketing: brand awareness, product innovation, or peer validation? How do customer endorsements and category relevance stack up against price competitiveness and feature...
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Branding Blind Spots Your Customers Notice Before You Do
Contributed post. Brands often focus on the message they think they are sending, but customers experience something entirely different. Blind spots form when internal teams become accustomed to their...
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How to Create an AI-Optimized Brand
Guest post by Ann Smarty. AI platforms are changing organic findability channels, whether marketing pros want to believe it or not. Yes, the fundamentals are there: You need to be relevant, earn...
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Branded Search Metrics to Start Monitoring
Guest post by Ann Smarty. Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business...
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How to Build a Digital Product Brand That Lasts
Guest post by Tara Dwyer. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the...
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Nine Brand Promotion Tactics You Can Use Without Spending a Fortune
Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on...
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Seven Ways to Increase Your Brand Influence
Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s...
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Five Impactful Ways to Improve Brand Image Without Spending a Lot
Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your...
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10 Top Tips For Packaging Design
Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash You need to...
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Seven Ways to Use Your UVP and Brand Messaging
Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do,...
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How to Effectively Market Your Sustainability Efforts
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading...
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Four Benefits Of Using Celebrity Marketing For Your Business
Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans) are given a front-row seat to the even the most mundane...
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Branding Your Company – Communication is at the Core
Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique...
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How to Effectively Budget for Small Business Marketing
Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small...
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